In order to develop an effective exhibit design that results in a successful trade show for your business, you have to start by asking a lot of questions and digging deeper. Flush out the reasons why you’re attending in the first place and what you want to accomplish. Figure out the ways to drive more traffic and drive your business. Don’t fall into the trap of the sea of hanging signs.
It’s not only about design, it’s about understanding the desired outcomes. Design is overarching, but before it goes there, let’s start with what you want to achieve. When the show is over and you go back to the office and say, “That was a great show because…”
Let’s understand. That’s where this conversation starts.